Your valuable time is best spent doing what you love and do best! Let me take care of the time consuming behind the scenes so you can focus on what matters most - running your business.
You've spent many years training in your industry, not in marketing! Effective marketing needs to be strategically planned and monitored to ensure the best use of limited resources.
The online space is constantly changing with new, innovative tools and platforms, staying up to date with it could be a full time job! - That's where I come in.
I aim to empower your independent opticians by offering tailored, reliable and professional marketing support to enhance your digital presence and marketing strategies. I am dedicated to helping you attract new patients, strengthen relationships with existing ones, and grow your practice through strategic solutions that drive visibility, trust, and lasting success both in and out of the online space.
Did you know that 76% of customers check a business’s website before deciding to visit in person?
Your website serves as the central hub where patients can learn about your products, services, and team—24/7. That’s why it’s essential to ensure it stands out, especially when competing with other local opticians and large chains like Specsavers.
A relevant, easy-to-read, and user-friendly website not only builds credibility but also gives you a chance to make a positive impression.
A well-crafted and strategically designed email can achieve an average 6% conversion rate and ROI of £38 for every £1 spent.
Leveraging your email database is one of the most cost-effective and efficient ways to stay connected with your audience while keeping your products and services top of mind.
With many platforms offering free or budget-friendly options, every email you send provides great value. However, with inboxes overflowing, your messages must stand out and inspire action to capture your customers’ attention.
Are you seeing conversions from sending your reminder letters or flyers in the post?
Direct mail boasts an impressive 90% open rate, far surpassing email’s 20-30%, with an average conversion rate of 2-4%. However, to drive real action, your mailing must capture attention, resonate with patients, and make engagement effortless.
By incorporating time-sensitive discounts, QR codes, dedicated landing pages, and trackable calls-to-action, you can effectively guide patients back to your practice and boost appointments.
Did you know that around 87% of customers check online reviews before visiting a business?
Having strong reviews, that are easily found by anyone searching, builds trust and credibility. Encouraging happy patients to leave feedback or recommend you to a friend not only boosts your reputation but also helps bring in more bookings.
Online advertising is a powerful tool to attract new patients, re-introduce past ones and stay ahead of the competition. With more people using social media to research and find new brands, advertising means you can find those looking for you.
Need a refresh of your branding or a new logo or simply need a bit of guidance building & planning your marketing strategy?
Struggling to plan & create content for social media or looking to sell directly to your audience where they spend their time?
Need some guidance on project management, marketing strategy or simply have questions about a platform or technique?
If you’re not sure what you or your business needs, let’s discuss. I’m happy to have a chat about what I would recommend to enhance your digital presence.
